Social Media for PR: Effective Strategies That Work

Social Media is a modern-era boon for every entrepreneur and existing business professionals who are willing to escalate their business marketing. If you are looking to give your PR efforts an additional boost through the help of Social Media, this post is for you! Here are some strategies which are rarely followed but if done correctly can yield surprising results. Here we go:

Writing Tweetable Press headline

If your press release hits the internet then chances are that its headline will be featured in many tweets. That's why, if you have Twitter as your option, draft the headline accordingly. Social Media PR will provide your company's name and brand a solid boost beyond your imagination level. However, keep few things in mind while making the headline. Firstly, make the headline short enough to fit into a tweet. Secondly, keep the company or product name at the beginning so that it won't get discarded. Thirdly, infuse powerful keywords to rank it high on search engines. Lastly, make the headline attractive enough to generate retweets.

Interact with people

Don't make your social media PR campaign a traditional advertising type where the ads will seem like monologues about which no one is interested in. This is especially for those who are running their first social media campaigns on Facebook and Twitter. At first, you will get limited comments and likes on your post. You need to interact with those people in the comment section. A small token of appreciation like "Thanks for your kind view" will keep them hooked to your page for long days.

Learn the engagement Mantra

Social Media PR has a great capacity to make your brand popular in just a few months of time that too without any cost. But, you should know the ways to create interest in your business in the people's mind. For instance, you can create interesting infographics and seasonal wish cards. Keep them short and simple so that anyone can understand. Too much technical stuff or complexity kill the interest level at the starting itself.

Let your clients know you care about them

There may be some clients of you who are socially active all the time. Their presence on your social wall page is not just enough. Make them feel how much you care about their posts as well. The strategy is simple. Just make a list of clients who are really important for your business. Keep a tag on every single post they make on Twitter or Facebook. React to them, post comments and share them if possible. It will make your clients think about you the moment they require any service same as yours.

Create Questionnaires

A business always aims at creating solutions those are worth considering. To exactly identify those die-hard problems on which your business should aim, you should create public polls on Facebook. Request your audience to participate and you will truly know what people think on that matter.