Social Media is a
modern-era boon for every entrepreneur and existing business professionals who
are willing to escalate their business marketing. If you are looking to give
your PR efforts an additional boost through the help of Social Media, this post
is for you! Here are some strategies which are rarely followed but if done
correctly can yield surprising results. Here we go:
Writing Tweetable Press headline
If your press release hits
the internet then chances are that its headline will be featured in many
tweets. That's why, if you have Twitter as your option, draft the headline
accordingly. Social Media PR will
provide your company's name and brand a solid boost beyond your imagination
level. However, keep few things in mind while making the headline. Firstly,
make the headline short enough to fit into a tweet. Secondly, keep the company
or product name at the beginning so that it won't get discarded. Thirdly,
infuse powerful keywords to rank it high on search engines. Lastly, make the
headline attractive enough to generate retweets.
Interact with people
Don't make your social
media PR campaign a traditional advertising type where the ads will seem like
monologues about which no one is interested in. This is especially for those
who are running their first social media campaigns on Facebook and Twitter. At
first, you will get limited comments and likes on your post. You need to
interact with those people in the comment section. A small token of
appreciation like "Thanks for your kind view" will keep them hooked
to your page for long days.
Learn the engagement Mantra
Social Media PR has a
great capacity to make your brand popular in just a few months of time that too
without any cost. But, you should know the ways to create interest in your
business in the people's mind. For instance, you can create interesting
infographics and seasonal wish cards. Keep them short and simple so that anyone
can understand. Too much technical stuff or complexity kill the interest level
at the starting itself.
Let your clients know you care about them
There may be some clients
of you who are socially active all the time. Their presence on your social wall
page is not just enough. Make them feel how much you care about their posts as
well. The strategy is simple. Just make a list of clients who are really
important for your business. Keep a tag on every single post they make on
Twitter or Facebook. React to them, post comments and share them if possible.
It will make your clients think about you the moment they require any service
same as yours.